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South Africa is a popular tourist destination due to its wildlife, natural beauty and wealth of activities available. However, many travellers may have a recollection of times when South Africa was synonymous with institutionalized racism, and no South Africans travelling abroad could get away without being questioned about that. The 2010 FIFA World Cup was instrumental in transforming South Africa’s international image, illuminating the fact that the country has managed to transform for the large part into a more culturally accepting, welcoming nation, especially when compared with its past.